Person-centered video blogs increase chances of viewer support for cancer patients

As people with cancer use social media to find and develop support systems, a new study looks at YouTube content to determine what kinds of videos elicit an empathetic response from viewers. Researchers have pinpointed several qualities among video diaries that garner the most support from commenters. The study and how it can be applied in a clinical setting are discussed in Cyberpsychology, Behavior, and Social Networking.