Inspired by the negative results in the recently published largest-scale analysis of the relation between population density and positions in geographic ranges and environmental niches, Drs Jorge Soberon and Andrew Townsend Peterson of the University of Kansas, USA, teamed up with Luis Osorio-Olvera, National University of Mexico (UNAM), and identified several issues in the methodology used, able to turn the tables in the ongoing debate. Their findings are published in the innovative open access journal Rethinking Ecology.