Many people enjoy luxury and those that don’t have access to luxury goods and services often aspire to it. Writing in the International Journal of Indian Culture and Business Management, a team explain how in the “West” the notion of luxury, which has existed for millennia was perhaps considered sinful or wasteful but is now a way of life for many people and as mentioned an aspiration for others. With worldwide economic growth, globalization, and many other factors the notion of luxury and it accessibility to the nouveaux riches is now essentially independent of one’s location, provided one is sufficiently “riche,” nouveau or otherwise.