From computer hard discs and smart phones to earbuds and electric motors, magnets are at the forefront of today’s technology. Magnets containing rare-earth elements are among the most powerful available, allowing many everyday objects to be ever smaller. But rare-earth elements can be difficult to obtain, given either their scarcity or the challenging geopolitical climates of some of the nations where they are mined. Now, scientists have identified magnets based on more readily obtainable rare earths, as well as some promising magnets that don’t contain these materials at all.