Social context influences decision-makers' willingness to take risks

Do differences in performance have an impact on the appetite for risk-taking in decision-makers? Economists at the University of Göttingen have addressed this question. The result of their study is that people’s willingness to take risks increases as soon as they get a lower return than other people with whom they compare themselves. At the same time, decision-makers take lower risks if they get a higher return than their peers. The study was published in the journal Games and Economic Behavior.


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Source: Phys.org