Is the ski industry self-destructive?

March 5th. The government of Iceland was the first to declare Ischgl ski resort, in the Austrian Alps, a coronavirus risk area after a group of Icelandic skiers returned home infected. Nicknamed the “Ibiza of the Alps,” Ischgl is a hub for apr├Ęs ski party culture and attracts 500,000 visitors every winter. The resort has so far been linked to 2,000 coronavirus cases in six European countries. The provincial government of Tyrol, where Ischgl is located, is currently facing a lawsuit brought by individuals for having mismanaged the crisis. The will to remain open as long as possible has contributed to the spread of coronavirus, which ultimately led to the canceling of the full season. This unintentional self-sabotage for marginal gain is interestingly parallel to the short-sighted ways in which the ski industry often tries to adapt to climate change.

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