The concept of gamification is increasingly gaining popularity—tourists frequently traveling overseas earn frequent flier points from their preferred airline; customers purchasing apparel from their favorite fashion outlet accumulate customer loyalty points. Both of these examples involve gamification: The inclusion of game-like features (points) to increase the odds of a desired outcome (a future purchase). Although gamification has been used extensively by marketing professionals to entice customers, it finds limited applications in academic settings.
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Source: Phys.org