To help Hawaiʻi’s tourism industry recover from the COVID-19 pandemic, new research from the University of Hawaiʻi at Mānoa suggests a potentially under-utilized form of revenue that visitors are actually willing to pay for: sustainable experiences. These include activities some visitor industry destinations are already offering, such as clearing plastics off beaches and planting trees to offset the carbon footprint. According to study co-author and School of Travel Industry Management (TIM School) Professor Jerry Agrusa, the research findings could open the door to new sustainable experiences and more jobs for Hawaiʻi’s workforce.
Click here for original story, Domestic visitors to Hawai’i want to engage, pay more for sustainable experiences
Source: Phys.org