In many modern markets, a single business can no longer compete solely via product offerings. From technology to manufacturing, success increasingly depends on integrating products and services across firms and industries in an ecosystem. The product-based strategies that dominated for decades often undermine these collaborative marketplaces, making it particularly difficult for established organizations to adapt. A new study published in the Strategic Management Journal in February offers key insights for transitioning, however, with a model for building an ecosystem while preserving product revenue.
Click here for original story, 20-year study shows how an established company shifted from product to ecosystem strategy to dominate their market
Source: Phys.org