A study of 4,000 Facebook posts by news organizations provides unique insights into clickbait and user engagement. The study, published in the open access journal PLOS ONE by Anna-Katharina Jung, of the University of Duisburg-Essen, and colleagues, suggests both headlines and the text used in the posts can ‘bait’ users into interacting with a post, though some techniques are more successful than others.
Click here for original story, How Facebook clickbait draws users into engaging with posts
Source: Phys.org