How does Airbnb contribute to projecting the image of tourist destinations?

“Wander around Trastevere like a Roman”; “This little cafĂ© in the Latin Quarter in Paris is wonderful”; “Tips to make you feel like a real Berliner.” An increasing number of platforms in the sharing economy such as Airbnb are using slogans like these to create and project the image of tourist destinations in the digital world.


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Source: Phys.org