If it bleeds, it leads. The old newspaper adage tells us that gory headlines are good for sales. It is a tactic that tabloid newspapers have long exploited in their battle against dwindling circulation. Today’s news market is no longer determined by print sales, but by the range offered by online media and social networks. However, this has made the fight for attention all the more intense. There are statistics which show that the average time a user spends even on the main news portals is measured in minutes—per month. What does this mean for how media seek to draw in readers?
Click here for original story, Headlines with a negative twist boost the consumption of online news, demonstrates study
Source: Phys.org