If you’ve stayed at a brand-name hotel or eaten at a fast food restaurant recently, it’s more likely than not that you’ve supported a franchised company. Franchising is a distribution strategy where a larger company, the franchisor, licenses the rights to its brand, products, and procedures to a smaller establishment, the franchisee, in return for an initial fee and ongoing share of sales revenues.
Click here for original story, Why flexible franchises win in financial markets
Source: Phys.org