It’s often risky to introduce new products to the market. In fact, statistics show that between 40 to 90 percent of new products fail. A key component of product adoption is consumer psychology. While there are a few theories that attempt to explain why certain people are not likely to accept novelties, a new study takes a slightly different approach.
Click here for original story, Mathematical model based on psychology predicts who will buy trendy products
Source: Phys.org