Marketing lessons from a hurricane: Research finds the effects of brand-switching are only temporary

Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that…

Farmer behavior found to play a crucial role in managing livestock diseases

A study published in Preventive Veterinary Medicine has shown how differences in farmer behavior can affect…

Scientists find good places to grow long-spined sea urchins, a starting point to restore 'the lawn mowers of the reefs'

Scientists call long-spined sea urchins “the lawn mowers of the reefs” because they eat algae that…

Primary instrument for NASA's Roman completed, begins tests

A team of engineers and technicians at Ball Aerospace, one of the industry partners for NASA’s…

Brunt Ice Shelf speeds up after calving of giant iceberg

Following the calving of the A-81 iceberg at the end of January 2023, the Brunt Ice…

Providing better bottom-up estimates of wetland methane emissions

Methane is one of the most important greenhouse gases globally, second only to carbon dioxide in…

Do the gaps in protoplanetary disks really indicate newly forming planets?

Roughly 5 billion years ago Earth was in the process of forming. Gas and dust gathered…

Study highlights the young age of permanently shadowed lunar areas

Most of the moon’s permanently shadowed areas arose less than 2.2 billion years ago and some…

Investors less likely to sell losing stocks when entire portfolio is at a loss, research finds

Poor decisions aren’t generally something people are proud of. For investors in the stock market, poor…

Optimizing cacao pollination for higher yields

A research team including Ingolf Steffan-Dewenter’s Department of Animal Ecology and Tropical Biology has investigated how…