Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that while consumers may switch brands in the lead-up to a natural disaster, they will likely switch back to their previously purchased brands when the crisis has passed. This has implications for the extent to which companies can expect to capture consumers using temporary price promotions.
Click here for original story, Marketing lessons from a hurricane: Research finds the effects of brand-switching are only temporary
Source: Phys.org