Arianespace and its Ariane 5 mission have a featured role in “Art & Copy,” a documentary about the advertising industry that was screened to positive notices at the world’s premier showcase for independent films – the Sundance Film Festival in Utah. As part of the production, Arianespace’s Chairman & CEO Jean-Yves Le Gall provided insights on the company’s commercial launches, which was compared to the intense efforts that go into the creation of an advertising campaign.