Customer engagement is one of those buzzwords that’s often talked about, difficult to define and even harder to measure. But it’s critical to figure out for makers of video games, who operate in a noisy, crowded and competitive industry.
Customer engagement is one of those buzzwords that’s often talked about, difficult to define and even harder to measure. But it’s critical to figure out for makers of video games, who operate in a noisy, crowded and competitive industry.