This World Wildlife Day, March 3, Project AWARE, WWF and The Manta Trust are pleased to release Responsible Shark and Ray Tourism: A Guide to Best Practice, the world’s first-ever guidelines for shark and ray tourism operators. The Guide aims to provide practical, science-based guidance to help tourism operators, NGOs and local communities develop and maintain well managed tourism operations that help conserve shark and ray species, raise awareness for their protection, and benefit local communities.