Research shows that non-traditional men sell well – advertisers need to catch up for the sake of equality

Here is a social experiment you can conduct on your next trip to the local garage. You need one woman and one man who are willing to pretend to buy a car. Tell the person selling the car that the woman will be the main driver and will pay for the vehicle. Then take note of who the seller addresses and how the dynamic unfolds. Chances are your experience will depend on your gender.