In recent years, “experience-based” hospitality companies, such as Airbnb, have experienced a meteoric rise in revenue and new customers. Experience-based hospitality companies allow travelers to book homes and apartments rather than hotels, currently is the second-most profitable hospitality brand, only trailing Hilton Hotels and Resorts. Now, University of Missouri researchers have found significant differences in how men and women view the experience-based hospitality industry, and the findings could help the young industry continue to grow.