The British public are renowned for their love of animals. Historically, the UK has been a hotbed of heated debate about animal cruelty and the use of animals in research. A number of well-established, UK-based organisations such as NAVS and the RSPCA have been highly effective in shining a light on animal cruelty and have garnered public support for better regulation of animal research. For example, the iconic picture of “smoking beagles” appalled readers of The Sunday People when it was published in 1975 and had a dramatic effect on the way in which animal experimentation was perceived.