As the pervasiveness of media reports on public shootings increase, the way in which media cover these violent stories can have broad social implications, including the creation and perpetuation of racial and mental health stereotypes. For example, research shows that 54 percent of participants who read a story about a mass shooting believe all people with mental illnesses are dangerous, compared to only 40 percent of participants who did not read the mass shooting story. Now, researchers from the University of Missouri School of Journalism have found that media portrayals of public shooters vary based on the race of the shooter, regardless of the circumstances of the shooting.