Researchers in China have developed a genetic engineering approach capable of delivering many genes at once and used it to make rice endosperm—seed tissue that provides nutrients to the developing plant embryo—produce high levels of antioxidant-boosting pigments called anthocyanins. The resulting purple endosperm rice holds potential for decreasing the risk of certain cancers, cardiovascular disease, diabetes, and other chronic disorders. The work appears June 27th in the journal Molecular Plant.