Optical illusion garments have been popular for as long as people have tried to use clothing to enhance appearances, from A-line dresses that accentuate the waist to striped trousers that visually elongate an individual’s stride. However, knowing what outfit is right for one’s body can be challenging. New research from the University of Missouri reveals the future of fashion could lie in the use of digital avatars, which allow individuals to virtually try on clothing, revealing how effectively clothing might mask perceived flaws and draw attention to certain body parts.