A human being’s psychological make-up depends on an array of emotional and motivational parameters, such as desire, suffering or the need for security. In addition, it includes spatial and temporal dimensions that also play a key role in rationalising the decisions we make and planning our actions. A team of researchers from the Universities of Geneva (UNIGE), Texas, Paris and University College London joined forces to create the first mathematical model of embodied consciousness. Their aim? To understand, study and predict human behaviour. The model, which is based on solid mathematical concepts and is demonstrated using simulations, makes it possible to anticipate and explain a host of cognitive phenomena and behavioural reactions. The research—available in full in the Journal of Theoretical Biology—also paves the way for a wealth of industrial applications in robotics, artificial intelligence and the health sector.