Florence is an online personal health assistant that helps users to manage their health & wellness care. This “virtual friend” has evolved from being a simple symptom checker to become focused on two main features with high demand: health tracking and med & pill reminding, powered by an intelligent automated messaging system. One of the project team members, André Fialho, is a MIT Portugal Bioengineering PhD Alumni at Instituto Superior Técnico, who works as Market Analysis & Forecasting Director at Philips Healthcare in the United States, focused on the analysis on how new technologies can help patients outside the Hospital.