The experience of live 3D in cinemas is one of the key technology highlights of the 2010 FIFA World Cup™. By offering sports fans a new layer of excitement for viewing sports on a big screen in a collective environment, 3D projections in cinemas are a fast emerging product Europewide in the vibrant market for digital services. As the FIFA World Cup™ moves into its final phase, Eutelsat Communications (Euronext Paris: ETL) is getting high positive return on consumer appetite for satellite-delivered world-class events in cinemas and public venues.