Scientists and researchers often find it challenging to get people interested in their work. It is possible to be a leading expert in a field and still be unfamiliar outside the modest circle of colleagues in the same field. How to raise awareness through the media is the subject of an article Eva Czaran, Malcolm Wolski, and Joanna Richardson, all of Griffith University, Australia, in their paper “Improving research impact through the use of media” published in De Gruyter’s open access journal Open Information Science.