Abstract: Data fusion, from Landsat and MODIS, was used to characterize US buildup and to derive a plausible 2020 impervious surface area (ISA) projection based on observed rates of ISA change as a function of population from 2006 to 2011. The analysis shows that urbanization in the U.S. implicitly includes a cultural character whereby depending on the region, cities are either built horizontally with large ISA per capita or vertically with a minimal spatial footprint. This cultural character can also …