Evaluating the commercial potential for new product designs is challenging – think drop-crotch pants or gold sneakers – who knew they’d be a hit? But new research reveals crowdsourcing could be the key to helping companies hit the jackpot.
Evaluating the commercial potential for new product designs is challenging – think drop-crotch pants or gold sneakers – who knew they’d be a hit? But new research reveals crowdsourcing could be the key to helping companies hit the jackpot.