Fertilization in flowering plants occurs by the delivery of sperm cells to the ovule by the precise growth of pollen tubes from pollen. Pollen tube guidance plays a crucial role in controlling the growth of pollen tubes and a pollen tube attractant peptide LURE is secreted from the synergid cells next to the egg cell within the ovule to lead to successful fertilization. LURE is specific to each plant species and is therefore responsible for the fertilization between the same species.