Although an average of 4.2 billion “likes” occur on the popular media-sharing app Instagram every day, researchers still are trying to understand why certain types of content attract more engagement than others. News organizations in particular are trying to determine what strategies work best for cutting through social media clutter to get the news out to their audiences. A new study from the University of Missouri recently found that although Instagram users vary on their purposes for using the platform, the majority are drawn to Instagram for social news and entertainment and are less likely to engage with political or controversial images. The study also identifies several strategies for increasing engagement with audiences.