Top-ranked reviewers on online retail sites such as Amazon.com may influence purchases, but a new study finds that those who post reviews less often and more informally can be seen as more trustworthy and have more of an impact on sales.
Top-ranked reviewers on online retail sites such as Amazon.com may influence purchases, but a new study finds that those who post reviews less often and more informally can be seen as more trustworthy and have more of an impact on sales.