T-Mobile’s magenta semitruck hits the road to showcase 5G technology

T-Mobile’s next magenta-heavy, super-visible campaign won’t be encouraging customers to switch to the company’s cellphone service. Instead, the Bellevue, Wash., carrier plans to take a decked-out semitruck around the country to showcase its ideas for the next generation of wireless connectivity, 5G, and how it envisions people and businesses making use of it.