Researchers have examined the visual response of 113 individuals when observing prehistoric ceramics belonging to different styles and societies. The ceramics analysed cover 4,000 years (from 4,000 B.C. to the change of era) of Galician prehistory (north-west Iberia), and are representative of ceramic styles including bell-beaker pottery, found throughout Europe. The results indicate that the visual behaviour follows the same evolutionary trends as those that drive the evolution of the complex societies that built these archaeological materialities.