Tourists’ expectations when visiting a particular place are related to several features of the chosen destination: culture, architecture, gastronomy, infrastructure, landscape, events, shopping and others. These features attract people to the destination and contribute to the overall experience of the trip. As a whole, they are crucial aspects of the destinations and have a profound influence on their success. Therefore, the study of the market segment of urban destinations is particularly important due to the impact on the economic development of cities.