Financial transactions between people who speak different native languages are more common than ever with more than one in five Americans speaking a language other than English at home. But finding a price that buyers and sellers can agree on for a product is not always straightforward. Results from a new study suggest that thinking in a foreign language may increase the chances that sellers and buyers will align on the cost and the interaction will end with a purchase. The study abstract is available online in the Journal of Consumer Psychology.
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Source: Phys.org