The timing of Giving Tuesday, coined “a global generosity movement,” is ideal. Monday having already been claimed (by online retailers, in the form of Cyber Monday), the Tuesday after Thanksgiving is the closest charitable organizations can get to the fallout of all the spending over the weekend, catching consumers—and their wallets—when they need redemption most.
Click here for original story, How a shopping trip becomes a guilt trip—and then a vicious cycle
Source: Phys.org