Sustainable materials, ecofriendly, and produced under good work conditions—convincing arguments for most of us. But how do consumers weigh compliance or non-compliance with such ethical standards in reality? Not as much as they think: Researchers of Karlsruhe Institute of Technology (KIT) used an example from textile industry to demonstrate that customers unconsciously use a single ethical aspect as an excuse for a less moral behavior regarding other aspects of the same product and compared to other people. The impact of these “indulgence effects” and their significance to economy and politics are reported by the team in the journal PLOS ONE.
Click here for original story, Have a little, as a treat: Excuses and ‘indulgence effects’ in consumption
Source: Phys.org