Print media do not report corporate misconduct—such as environmental offences, corruption, or the violation of social standards—consistently and independently. Instead, the media are often influenced by their own interests, such as advertising revenues. That is the result of a new study by Dr. Marc Fischer, Professor of Marketing at the University of Cologne (Germany), and Dr. Samuel Stäbler, Assistant Professor of Marketing at Tilburg University (Netherlands). It will appear in the May issue of the Journal of Marketing, the world’s leading academic journal in marketing.
Click here for original story, Corporate social irresponsibility: Which cases are critically reported—and which aren’t?
Source: Phys.org