Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit online, ways in which to “interact” and “engage” with a brand beyond simply using the product. One might post photos of the brand in action on a personal blog, photo or video site, such as Instagram or Youtube, one might offer updates and critique on platforms like Twitter, and, of course, there is the possibility of endless opportunities for liking, following, and commenting with and about a brand on Facebook.
Click here for original story, Why consumers hide and unlike brands on Facebook
Source: Phys.org