AUC Riverside-led study on cruise pricing could help the cruise industry get back on its feet after the pandemic. The research, published in Management Science, found that customers who book early in the advance sales period are less sensitive to ticket prices, while customers who book late are more sensitive to price changes, even though there are fewer cabins left.
Click here for original story, Cruise buyers’ counterintuitive response to prices could help the industry rebound post-pandemic
Source: Phys.org