Exploiting nostalgia is a well-worn emotive approach to enticing customers to purchase a product or service. New work in the International Journal of Electronic Marketing and Retailing, has looked at how a person’s character affects whether or not they are susceptible to what is commonly referred to as nostalgia marketing. One of the main findings from the work is that given a high-quality product nostalgia marketing will be successful even given a concomitant high price, the team has found.
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Source: Phys.org