It was all going so well. When China sparked the greatest winter sports boom in history by trying to inspire 300m people ahead of the Olympics in Beijing in 2022, the forecast for the industry was great. The 2018/2019 season was the most successful for 20 years, as the American and European markets were thriving too.
Click here for original story, COVID-19 has crippled the winter sports industry—but a digital revolution will help it recover
Source: Phys.org