When a franchise buys a superstar like Tom Brady or LeBron James, the team tends to win more games. But do the fans follow? How much team loyalty is purchased along with an expensive star? Maybe not as much as some owners might hope—in the NBA Finals between the Miami Heat and San Antonio Spurs, many fans expressed their dislike of the “bought” Miami team.
Click here for original story, Fans prefer teams that built success over time more than with purchased super
Source: Phys.org