Businesses sometimes align themselves with important values such as a clean environment, feminism, or racial justice, thinking it’s a win-win: the value gets boosted along with the company’s bottom line. But be careful, warns new research. Using these values primarily for self-interested purposes such as profit or reputation can ultimately undermine their special status and erode people’s commitment to them.
Click here for original story, Using social values for profit cheapens them, a new study cautions
Source: ScienceDaily