Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the dairy industry can help dairy product developers successfully market their products. In an article appearing in the Journal of Dairy Science, researchers from North Carolina State University reviewed factors that influence consumer sustainability perceptions, trends and desires for sustainability, and how sustainability perceptions compare to popular plant-based alternatives.
Click here for original story, Understanding consumer perceptions of sustainability in the dairy industry
Source: Phys.org