Is it worth trying to sway the most staunch climate deniers?

Thanks to algorithms that learn about social media users’ content preferences, Facebook timelines, Twitter feeds, suggested YouTube videos, and other news streams can look startlingly different from one person’s online account to the next. Media and communication experts often wrestle with how to rein in the forces that further polarize people with different views, especially people who sit on opposite sides of the political aisle. When it comes to online content that contains disinformation—inaccurate messages or propaganda intended to deceive and influence readers—why are some people more likely to believe falsehoods often spread via social media and the internet?


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Source: Phys.org