War metaphors have not proved very effective in COVID communication in Italy

At the peak of the pandemic, Italians got used to watching the press conferences of Giuseppe Conte, who was in his second term as Italian prime minster (from 5/9/2019 to 13/2/2021), to keep people posted on the evolution of the health crisis. But how effective were the live TV and social media interventions of the former prime minister in reassuring the population?


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Source: Phys.org